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Marketing Manager (Digital)

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  • Ref: DO0018

Marketing Manager (Digital) – Excellent opportunity to join a growing technology company based in Exeter.  The role of Marketing Manager (Digital) will be responsible for leveraging digital marketing channels to attract prospects and generate leads. You’ll do this through a variety of channels including social media, email campaigns, blogs as well as creating and placing content via external channels.  

Marketing Manager (Digital) responsibilities include...

  • Production of the annual marketing budget and distribution of funds to suppliers.
  • Working with sales to produce a marketing strategy that enables revenue growth.
  • Growing and managing an effective marketing team.
  • Manage the website– this includes content creation and ad hoc blog content
  • Monitor search engine rankings and consider ways search engine rankings could be improved (‘technical’ on-site SEO and off-site SEO including link building)
  • Landing page creation
  • Targeted email marketing
  •  Online advertising, AdWords and Bing Ads search and display advertising
  • Update various social media accounts with new content (LinkedIn, Twitter, Facebook, Google+ and Pinterest)
  • Use LinkedIn Groups and Google+ Communities to promote content
  • Monitor web traffic and leads
  • Effective use of CRM to capture leads on the website, create lead nurture workflows, monitor website traffic and performance, manage and monitor social media activity

Marketing Manager (Digital) requirements include...

  • You are passionate about b2b marketing and delivering great results!
  • You love creating engaging content that really grabs attention
  • You have a strong B2B marketing background
  • You are a confident marketer, unafraid to experiment with different marketing techniques and measuring ROI.
  • Previous experience of lead generation 

The ideal Marketing Manager (Digital) will offer previous B2B digital marketing/ communications/ social sales experience and have strong outbound marketing experience.  Previous experience of Infusionsoft, SEO and Google Analytics is highly beneficial.  If this sounds like you, please send your CV into [email protected] today!

 

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