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Marketing Manager (B2B Manufacturing)

  • Ref: JC6126

Marketing Manager opportunity for niche, growing international business based in Devon.  This is a brand-new role within the business and you will be responsible for developing and executing a strategic marketing plan for UK and international markets.

Marketing Manager (B2B Manufacturing) responsibilities include...

  • Develop, maintain and execute the overall marketing plan which will include individual plans for export markets.
  • Build an agile network of internal and external resources capable of delivering outstanding marketing across all channels.
  • Manage and execute a range of marketing campaigns and measure effectiveness.
  • Produce and maintain sales and marketing documentation and promotional materials.
  • Initial redesign then monitoring, optimisation and performance of website.
  • Write press releases, case studies and effective content.
  • Organise and attend events such as exhibitions (some international travel will be required).
  • Conduct market research and track competitor activity.
  • Work with sales team on new product launches and promotions.

Marketing Manager (B2B Manufacturing) requirements include...

  • BA in Marketing/CIM Diploma in Professional Marketing Level 6 or equivalent.
  • Previous senior level B2B marketing manager experience, ideally gained from manufacturing, technical businesses.
  • A good knowledge of export marketing ideally Europe, USA, India, China and the Far East.
  • A thorough knowledge of conventional and digital marketing techniques.             
  • Exemplary IT skills with competence in Adobe Creative Suite.      

The position of Marketing Manager offers an excellent opportunity to shape a marketing department and lead on all marketing activities that will increase the activity, scope and professionalism for my client.  In return my client is offering a competitive basic salary, bonus and good range of benefits.  Applications are invited from experienced B2B Marketing candidates only.


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