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Head of Marketing (B2B)

  • Ref: JC6106

Head of Marketing required by our established Exeter based business.  As Head of Marketing, your main purpose will be to drive the marketing strategy for the business, provide strategic and operational marketing expertise and lead a small marketing team.   

Head of Marketing (B2B) responsibilities include...

Core duties and responsibilities will include: -

  • Annual business planning across the full product portfolio.
  • Develop and manage the marketing plans to set budgets and timescales.
  • Lead and develop the marketing team.
  • Define clear communication plans for key stakeholder groups.
  • Manage all product related marketing activity.
  • Build and maintain key performance metrics for market share progress, customer targeting and response.
  • Maintain competitive market intelligence, track relative market share, report and measure.
  • Maintain critical market penetrations, customer adoption and feedback KPI’s.

Head of Marketing (B2B) requirements include...

The successful candidate will offer the following skills and experience: -

  • Demonstrable experience as a Senior B2B Marketer.
  • Previous marketing experience gained within technology and/or the healthcare sector would be highly beneficial but not essential.
  • Degree level marketing qualification (CIM Diploma or equivalent).
  • Good all round experience/knowledge of digital marketing technology.
  • Ability to operate strategically as well as being hands-on with delivery.
  • Excellent IT skills and experience of using marketing automation systems, particularly Eloqua would be highly beneficial.
  • Confident and motivational leadership style.
  • First class written and verbal communication skills.

The position of Head of Marketing is a key role within my client’s leadership team and with your knowledge and expertise of the latest communication, customer adoption tactics and digital expertise you will play a large role in ensuring the business meets its commercial objectives.  In return you will receive a competitive basic salary, company bonus and a range of benefits. 

Consultant contact