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Head of Marketing

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  • Ref: JC5045

Head of Marketing opportunity with one of the region’s largest commercial employers.  As Head of Marketing you will be responsible for driving an effective marketing strategy that ensures continued successful growth for my client.  You will also develop and lead a dedicated team of marketing professionals.

Head of Marketing responsibilities include...

·         Develop an effective marketing strategy to drive sales across all branded channels.

·         To lead the marketing department, developing team members and ensuring the brand is represented professionally at all times.

·         Manage all agency partners to support the strategy and to implement promotional activities.

·         To lead an ongoing review of the brand image, ensuring it remains relevant and effective.

·         Drive awareness of products and services to potential customers.

·         Use tactics such as promotion through traditional media, PPC, social media, digital banners, email, affiliate relationships etc

·         Evaluate sponsorship opportunities and conduct customer research activities.

·         To work in partnership with other organisations, promoting the brand and company. To manage the requirements of franchise partners.

·         To analyse and report upon sales and promotional performance. Identifying performance trends, provide realistic forecasts regarding future performance.

·         To manage key consumer channels of the brand

Head of Marketing requirements include...

·         Senior level Marketing or Agency experience with an achievement focused track record

·         Strong B2C background

·         Ability to think and act strategically and lead a team

·         Highly commercial, forward-looking and driven by results

·         Confident, ambitious, determined and self-motivated

This is a key appointment for my client and they are seeking a highly ambitious and driven marketing professional with a genuine passion for generating sales through a mix of proven marketing techniques and innovation.  In return my client offers a generous salary for the region and the opportunity develop your career with a leading employer. If you fit the bill, please get in touch asap.  

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